The ROSS Broiler Breed

The ROSS 308 Broiler Breed of Chicken, the worlds number one breed of chicken, was purely breed as a white hybrid,  fast growing chicken,  rearing for meat and growing to good weights form from  day 1 to 43-45 days, achieving  weight from 1.5kg to 2.5kg hatched by the ICBH GROUP in Bela-Bela, Limpopo, South Africa. 

ROSS 308 satisfies the demands of customers who require a bird that performs consistently well and has the versatility to meet a broad range of end product requirements. The ROSS 308 breeder produces a high number of eggs combined with good hatchability to optimize chick cost in situations where broiler performance and broiler poultry management  is very                                                               important.

The ROSS 308 is recognised globally as a broiler that will give consistent performance in the broiler house. Integrated and independent producers value the growth rate, feed efficiency and robust performance of the ROSS 308.

Broiler farming is mostly in two various sectors, the commercial sector ranging from 5 000 - 100 000 per cycle and the informal sector for 100 to 5000 per cycle. Farming with broilers is not as easy a people think, making money with broilers takes money to make money and one of the biggest costs farming with broilers is feed and infrastructure and key to the success is tight running a tight biosecurity, vaccination and feeding program and at the same time, making sure you buy A-GRADE chicks from a reputable hatchery. 

Key to been successful is based on the following a good BROILER MANAGEMENT PROGRAM, from day one starting with the brooding, feeding, vaccinations, medication, housekeeping and biosecurity, following program will make you succeed in farming with broilers.